Blogging can be a great avenue for people who share the same interests to connect. However, in the long run, monetization is the main incentive that keeps a successful blog running. That said, it can take a lot of time and effort finding a sizable audience from which to monetize your blog.
This is why some people start and quite as soon as they realize that the journey is, indeed, an uphill task. With the right strategy, tools, and a little information, you’ll find that it is actually possible to grow your blog and monetize it like many other successful bloggers out there. Take a look at our top five ways to monetize your WordPress blog.
- Pay-per-click advertising
Pay per click advertising is arguably the most popular technique for monetizing a WordPress blog. There are several services that offer this form of monetization, but Google AdSense is the most common and most reliable. Most people love this type of advertising because it is relatively simple. All you have to do is sign up for an account and then add the relevant snippet of code to your blog. You can also take advantage of the numerous WordPress Plugins available to manage your ads even more easily. Once you have inserted the ad code, the service scans the content on each page of your blog and then displays adverts that are relevant to the content.
You get paid when a visitor clicks on any of the adverts at a cost per click (CPC) basis. The amount can vary from a few cents to a few dollars, depending on the content. Generally, the more profitable the niche (for instance weight loss or fitness), the more you earn per click.
- Custom Search Engines
Search engines are one of the easiest ways for users to find content on your blog. Interestingly, you can actually earn money on a per click basis by creating a custom search engine and then incorporating sponsored ads within the results. A custom search engine is more advantageous than an integrated search box in that it gives you more control over its functions. You will need to use such tools as Google AdSense in order to include sponsored ads in your blog’s search results, as well as a few WordPress plugins like Search Integrate and Gigya Toolbar.
- Selling Ad Space
Apart from displaying adverts that will earn you money at a cost per click basis, you can also sell advertising space on your blog at a fixed price regardless of the number of clicks. This is a great prospect if you don’t have a good following, and you get your money before any advert goes live. On the other hand, you sacrifice losing a substantial amount of money in case your content goes viral and the number of people clicking on the advert increases significantly.
There are many advertising plugins for WordPress you can use to make the process easier. Some offer a self-service option that allows visitors to place ads on your blog without any effort on your part, while others link you directly to advert marketplaces where clients can find you.
- Affiliate Marketing
Affiliate marketing refers to the process of enrolling to an affiliate program and then promoting third party products on your blog through affiliate links to those products. The products can be physical or digital, but should ideally reflect the niche of your blog and be of interest to your audience. You are paid a commission when a visitor clicks on the link and buys the product.
You don’t need to set up a separate blog to benefit from affiliate marketing. You can always look for products that match your current niche or find independent companies that are looking for affiliate marketers like you.
- Sponsored Posts
Sponsored posts are an excellent way to monetize your blog if you have a passion for writing and are really good at it. There are many websites that pay writers to blog, giving you a great opportunity to meet advertisers. Some of these sites allow you to choose your preferred advertiser, while others let the advertisers decide who they want to work with. In any case, the advertiser pays you a fixed fee when you publish a blog post related to their desired content. Some sites have a room for negotiating the price, but others allow the advertiser to dictate the fee.
Your PageRank and blog traffic can go a long way towards boosting your overall income, which is why it is advisable to build up your blog first before you consider monetizing it. Some of the most notable websites for writing sponsored blog posts include Smorty, ReviewMe, SponsoredReviews, and PayPerPost.