The last time we saw bold, saturated colors on an iPhone was back when the 5c launched. If you miss those, but want the modern metal experience of the iPhone 7 then you’re in luck – Apple just launched the (Product) Red edition of the 7 and 7 Plus.
(Product) Red is a charitable line of iGadgets with characteristic color, but it’s usually a smart battery case or other accessory – this is the first time Apple modded the iPhone itself.
Orders will start this Friday (March 24) at 8:01 in the morning, Pacific time. Note that only 128GB and 256GB options are available – that means the iPhone 7 (Product) Red starts at $750, the bigger iPhone 7 Plus starts at $870. That’s for the 128GB models, if you want 256GB then add another Benjamin.
This special edition will go on sale in Europe too. In Germany, for example, the phones start at €870 and €1,010 respectively and will go on sale at 16:01 local time on March 24. Brits are looking at £700 and £820 for the 7 and 7 Plus, sales start at 15:01 (if you haven’t figured it out, the launch will happen at the exact same moment around the world).
And keep in mind that the money is going towards a good cause – every purchase contributes to the Global Fund to support HIV/AIDS programs.