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Everyone’s dream is to make it big as a freelancer… probably not everyone, but you do get the point. Who wouldn’t want to work anywhere, anytime; wear the clothes you like, no annoying bosses checking up on you every minute! It sounds refreshing, isn’t it?
Traditional 9-5 job VS Freelancing
Before you jump on the freelancing train, you need to understand that your conventional nine-five job is different and probably “safer” than a freelance gig. You are sure of your next payday, unlike a freelancer who is not 100% sure how much he will be earning at the end of the month.
Not everyone is met to be a freelancer so, before making the decision you need to weigh your options carefully. The only way to enjoy or not regret your choice is to get a significant number of paying clients.
Having one or two clients can be sheer luck, but getting three upwards means you know what to do to get them; there are a lot of people who are ready to pay good money for your services.
Without any doubt, freelancing is one of the best ways to earn reasonable cash without stress; only if you know what you are doing. Many people make the mistake of not studying or understanding the game before diving in, and they end up being frustrated and left with no choice but to crawl back to their former boss.
This article shows you three vital steps that will turn your freelance business into a pleasant experience.
Identify your skills?
Millions of people are becoming freelancers by the minute; they are everywhere especially freelance sites so, it is highly competitive. Before registering or becoming a freelancer, you need to identify your skill(s) you need to know what you are best out for you to stand out. Don’t get tempted to dive into a niche because of what you can earn; if you must earn, get ready to learn.
You can sell virtually any skill online; some sites provide the platform for you to sell any skill online; Freelance, Fiverr and Upwork are among the top freelancing sites you can join. A lot of people earn a living on these platforms. As a beginner it may be difficult for clients to patronize you; you need to draw them in with mouth-watery prices. However, this is where you need to be careful because you don’t want to get hooked with low paying gigs.
New freelancers make the mistake of flooding their profiles with different kind of jobs; it will only make prospective clients to see you as a jack of all trade and master of none. Identify your strength and channel your energy to it. Take your time to identify these things about you;
What are the things your friends and colleagues like about you?
What are your unique skills?
Create short forms to collect their feedbacks from friends and family; it is good to keep it anonymous for you to get honest and more forthcoming results.
Check freelancers’ sites and study the highest paid freelancers in each field and also write notes on the top freelancers unique selling proposition.
If you have identified your unique strengths and skills, you can move on to the next phase; what problems do these special strength and abilities solve?
Recognize the needs of any potential client; as a freelancer, it is all about your clients and not you. Irrespective of your talents, until you meet the needs of your clients, you will not get paid.
Aim at the right market
You’ve discovered your skills and strength, what next? This is the step where you find potential clients, not just any client but your ideal and actual paying clients. Just as we have great clients who are willing to pay for the best services available, there are also “fake” clients who are there to get a job done for free; they target new freelancers, so be careful. Never be too anxious to work for someone who isn’t ready to commit to depositing some funds.
Identify your ideal client
Your nine-five boss may be “unfair” or “self-centered” he or she will still give you your paycheck at the end of the month. Unlike a grumpy client who will not pay you at the end of the job. For you to be successful, you need to identify your ideal client by asking yourself the following questions;
- Will they pay for your service?
- Are they ready to pay a reasonable price for your service?
Answering these questions sincerely will help you assess if your potential clients will pay for your services or not. Good luck!