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Search Engine Optimization in developing a Website

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Search Engine Optimization plays an important role in the development of your website. It is the search engine optimization or SEO experts who enable your website to get a higher rank in the search engines. It is very important for your business to gain online presence in the present world. You should have a website for your business since people search for almost everything on the Internet these days. However, having a website is not at all sufficient. Your website must appear in the search engine results when people search for the appropriate keywords.

Search Engine Optimization

Search Engine Optimization

5 Steps to develop your website with SEO

Write a proper code –

You need to write a proper code if it is XHTML 1.0 Strict, HTML 4.01 Transitional or another standard. You should be sure that it is suitable for the standard by testing your website on W3C Validator. You’ll have to visit the website and input the URL of your website. Thus, it will give you a list of the errors that are there on your website.

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Make use of HTML tags –

If you want, you may use hyper text mark-up language (HTML) for actual purpose. For example, you should not create headings only by making the font of a paragraph big. Rather, you should use the <h1> or <h2> heading tags. This will enable the search engine spiders to know about the content of your website easily.

Title tag should be there on each page –

The title and your complete website should make use of active voice always. This means you need to put the subject at the front and center.

Do include a meta description tag –

There should be a short synopsis about your website on the homepage. Usually, the meta tags particularly keywords, are not very useful due to its over-abundance. However, meta description tag is what will appear as your website’s description in the search engine results.

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Do not use the frames –

It is advisable that you do not use the frames. However, you can try not to use images for headings and if you use images, make sure you include an alt tag. The images that have alternate text in alt tag are listed by Google and the other search engines faster than the ones that do not have alt tags.

Thus, you need to follow the above-discussed steps if you need the help of SEO for developing your own website.

1 Comment
  1. 5 Basic SEO Blunders Webmasters Should Avoid

    […] Google, together with other major search engines, are constantly updating their algorithms to improve the quality of their search results by prioritizing on credible websites that have quality content. Due to these changes, SEO (Search Engine Optimization) is also evolving. Sometime back, it was all about the use of keywords and the number of links one has. Today, these are no longer the highlights of off-site and on-site optimization. SEO has grown to be one of the most important internet marketing strategies for webmasters, bloggers and online marketers. It is vital in making a website or blog visible over a number of search engines. […]

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