Instagram Takes on Fake Accounts, Deleting Inauthentic Likes and More


In a move to make the platform more meaningful, picture sharing social media giant Instagram just announced some new changes that will see improve the users’ experience.

Instagram shared that some accounts have been using “bots” or third-party software to artificially grow their audience and this takes away the “real” and “geniune” experiences users are looking for.

“Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use.”

Instagram says accounts affected will receive a message explaining why their contents are being deleted. Instagram also stated that sharing passwords with third-party apps is a security risk.

“We’re taking a number of steps to limit this kind of unwelcome behavior. Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments. Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure.”

The Facebook-owned company also added that there will be further updates aimed at reducing and removing inauthentic activity on the platform

“Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community. Today’s update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways. We’ll have more updates in the coming weeks on additional measures we’re taking to tackle inauthentic activity on Instagram.”


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