Taiwan has many computer companies, but only a few of them have managed to provide such a large impact on the PC market as it has been done by Acer. The company produces complete systems, notebooks and, recently it has started to produce smartphones.
Nowadays, the Acer Group is one of the most influential corporations, it originates from the small computer company Multitech International, founded by Stan Shih in the year 1976. A small starting capital of 25000 dollars and a couple of dozen employees – all as usual. However, in the early 80-ies it has managed to achieve significant subsidies from the government and were the first to create a mass production of IBM-compatible computers in Taiwan.
It was in those years when the basic principle of company was established – the production of low-cost computers with good performance and acceptable quality. Such an approach fully justified itself. In 1985 the company begins to open representative offices in other countries.
The year 1988 marked with the fact that the whole corporation changed its name to Acer Group. “Acer” translates from Latin as “sharp, swift”. However, there are other, less pleasant meanings – “pungent, sullen, and shrill”. In the same year the company comes to the American market.
For this they absorbed the company named Counterpoint Computers. European position strengthened by the acquisition of Dutch Kangaroo Computer B.V. And this was only the beginning. Acer quickly develops, capturing all emerging markets and absorbing other companies. In 1997 the company was able to break out among the leaders of the computer market.
At the beginning of the 21 century they made a serious restructuring. There appeared Acer Group, consisting of three components – Acer, Wistron and BenQ. If this restructuring was not undertaken in a timely manner and quickly, then, most likely, the Acer Group would cease to be so important because the IT industry crisis severely reduced company`s revenues.
Acer computers and laptops are not so prestigious. But they are cheap (no surcharge for a lovely brand!) and are of good quality, which determined their deserved popularity on the market.
Among the best models of Acer laptops we can mention Acer Aspire S13, Acer Predator 17 X, Acer Aspire One Cloudbook, Aspire R 15, etc.
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