Small and local businesses can quickly gain a firm online presence through search engine optimisation (SEO). Fountain Partnership is one agency offering SEO in Norwich, providing services to increase a client’s visibility online and thus improving marketing potential. But what is SEO and how does it work?
SEO is, in principle, the practice of promoting and polishing a website in order to make it more identifiable to search engines. This not only involves producing high quality content for a site in order to make it more relevant, but also making it more user friendly for incoming online traffic. Taking into account business competition, the SEO process also looks into enhancing a sites “authority” in order to make it the preferable target for search engines.
Why do you need SEO?
Search engines such as Yahoo, Google and Bing, pave the routes for people to find specific websites. Every time you make a search, the algorithms involved sweep its data bases in order to find the keywords of your search. The results returned are what the search engine deems to be the most important. Importance is determined by a seemingly large number of factors, but eventually boils down to relevance and popularity. SEO works to adjust these aspects of your site in order to move it up the importance list, to put it on the first page of results returned. When was the last time you browsed the second or even third page of a Google search?
Whether you are building a financial empire or advertising your restaurant, not having the relevant content on your site could make or break your business. SEO may seem an odd concept at first but it is an important factor in commercial success.
It seems self-evident that the internet in 2013 wouldn’t run without the search engine giant that is Google. It’s impressive to say that over 114bn Google searches are made per month, but even more impressive is that when Google experienced a complete blackout lasting only 5mins in the middle of August 2013, this affected 40% of the global internet traffic. This dominance of internet information may seem scary to some, but it has become a powerful tool for the SEO agencies.
It is becoming very apparent that the SEO game is exceedingly Google-centric. Google invest millions into enhancing their search algorithms to ensure fast and relevant search results every time, in order to retain its position as the search engine of choice. Updates to these algorithms along with marketing competitors finding new ways to optimize their online visibility ensure that SEO is a highly dynamic playing field. Fountain Partnership state that “content drives the web”, implying that the quality and relevance of your website material will give you a secure internet grounding, giving you a thriving business in what is a highly competitive market.