WhatsApp Business Gets New Features as It Clocks 5 Million Users

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Whatsapp on Thursday announced new features for its business app as it clocks 5million active users. The app which was launched January last year and it is celebrating its first birthday as grown and served businesses all over the world.

Announcing the achievement on its blog, WhatsApp wrote, “In January of last year we launched the WhatsApp Business app, and now there are more than five million businesses using it to support customers, grow their businesses and serve their communities all over the world. We’re excited that we’ve helped millions of businesses grow. For example, in India, Bengaluru-based eyewear brand Glassic has told us that 30 percent of its new sales are generated through WhatsApp Business.”

Whatsapp also announced new features for its like desktop mode and WhatsApp web for the business app.

To help celebrate the first year of WhatsApp Business, we’re announcing that some of our most popular features can now be used on WhatsApp web and desktop. These features include:

  • Quick Replies: These are frequent messages to answer common questions. Simply press the “/” on your keyboard to select a quick reply and send.
  • Labels: Organize your contacts or chats with labels, so you can easily find them again.
  • Chat List Filtering: Easily manage your chats with filters to sort by unread messages, groups or broadcast lists.

Using these features on a computer helps businesses save time and get back to their customers quickly. We’re excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.

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