The Confederation of Indian Industry (CII) announced on Monday that it would work with WhatsApp to train and educate small and medium enterprises (SMEs) on how WhatsApp Business app can help them grow their businesses.
The Facebook-owned company WhatsApp and the CII will work alongside to enhance business communication for Indian SME’s through CII’s SME Technology Facilitation Centre.
The Centre was created in 2016 with its primary objective of creating awareness amongst SMEs on technological solutions that can be adapted to enhance their total competitiveness.
“The Centre provides a chance of advancement to its technology partners to expand their market and reach out to SMEs spread throughout the country with their product and services,” said Neerja Bhattia, Executive Director, CII.
There will be on-ground training for SMEs on the features and best practices for WhatsApp Business app. The business owners will have the privilege to attend training webinars that will help them grow and expand their businesses.
Launched in January, the WhatsApp Business app has helped SMEs enhance their reach with specific tools to make communicating with customers more effectively.
More than three million people have already downloaded and started using the WhatsApp Business app globally.
“Small businesses need to encounter their customers where ever they are, and in India, that is on WhatsApp. With the app, small businesses can efficiently and easily connect with their customers,” said Ben Supple, Public Policy Manager, WhatsApp.
WhatsApp and CII will also create informative content to be distributed among entrepreneurs both in digital and physical formats.