Chinese OEM giant Xiaomi after significant success so far in it’s just over 5 years in the mobile making industry would be coming to Africa to expand it’s ever growing target market this September.
The ‘Apple of China’ recently made a big move manufacturing devices in one of the world’s most populous countries – India, and so far, the move have seen a super device produced in the country – Xiaomi Redmi 2 Prime . The Chinese giant which is currently 3rd in top smartphone producer in the world isn’t slowing down anytime soon as there have been leaks of a new device coming, say, the Mi5 which purportedly went through AnTuTu benchmark and scored a quite high.
The planned move to Africa would see Xiaomi compete with current strong heads in the Africa mobile scenario including Tecno, Infinix – the recently Google partnered Android One maker, and Innjoo.
Xiaomi has planned it’s movement to Africa quite well, as Forbes report, that the Chinese OEM has already partnered with a pan-Africa distributor, Mobile in Africa Limited and will sell its smartphones in 50 countries in sub-Saharan Africa. This local distributor strategy has already proven successful in Xiaomi’s previous ventures, like Foxconn in Brazil and Redington in India. But, besides brick and mortar stores, online sales have a huge place in Xiaomi’s expansion strategy as well. The expansion also includes a network of online stores in 14 countries, which will be set-up and maintained by Mobile in Africa as well.